A is for Avatar: How to Brand with an Awesome Avatar

What is an Avatar you ask?  Check out our Marketing Director Amanda Betts explaining what an Avatar is:

Below are tips and tricks of what to do and what not to do. Enjoy!

How to properly size your Avatar:


Profile Picture: 160 x 160 px
Profile pictures must be at least 180 x 180 px to upload. When you post an update, comment or like someone else’s page, your profile picture will appear at 90 x 90 px.


Profile Picture: 73 x 73 px
The maximum file size is 500 x 500 px, and this is what users will see when they click on your picture in your profile. When your profile picture appears next to your tweets and in the “Who To Follow” sidebar, Twitter will resize it down to 48 x 48 px. When your profile picture appears in someone’s timeline (because you followed or retweeted them), it will be resized to 24 x 24 px.


Channel Icon: 90 x 90 px
For best results upload an 800px by 800px image.


Cover Photo: 646 x 220 px

What not to do:

1. The Twitter egg – the #1 reason why people will not follow you.

The infamous default Twitter profile picture, which is literally an egg. If you don’t take the time to complete your profile on Twitter, followers are going to infer that you won’t tweet anything of value or worth reading.

2. Group Shots – which one are you?

While we are sure that group photo has meaning to you, it doesn’t to anyone else. And with branding in mind, they want to know whom they are talking to or who they are doing business with. They don’t want to spend time figuring out which one you are.

3. Stop with the filters!

An overly filtered profile image can distort a person’s conception of you or your business. Keep it real!


Want to find out more about how to optimize your brand through social media? Check out one of our workshops! We host weekly workshops for the community and show how to take control of your brand. Register for one today!

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