Statistics are great way to demonstrate change happen in the world, especially in the field of marketing! There has been an absolute explosion in the mobile industry the last few years. Here are some great stats that you probably haven’t heard!
75% of Americans bring their phone to the bathroom.
80% of consumers use smartphones to shop.
52% of Americans use their smartphone in-store in order to research the product they are looking at online.
70% of mobile searches lead to online action within an hour.
The average American spends two hours on their smartphone daily.
By 2015 mobile marketing in the U.S. will generate $400 billion compared to $139 billion in 2012.
Local ads will account for 58% of national mobile ad spending by 2016.
85% of users prefer native mobile apps to mobile websites.
iOS apps generate 4 times the revenue compared to Android apps.
The top 5 smartphone apps based on mobile audience reach include: Facebook, Google Play, Google Search, YouTube, and Pandora Radio.
Mobile LinkedIn users are more than twice as active as desktop only users.
94% of U.S. adults own a mobile phone.
764.2 texts messages the average number sent by U.S. mobile users.
38% of U.S. adults use mobile banking services.
24% of U.S. mobile users scan QR codes.
50% of email is opened on a smartphone.
65% of social media activity happens via smartphones.
51% of Internet searches occur on a smartphone.
91% of consumers check their email at least once per day on their smartphone, making it the most used functionality.
43% of mobile users check four or more times per day.
It will be interesting to see the future of mobile devices, until then, don’t miss the wave!