20 Shocking Marketing Statistics You Can’t Ignore
61% of internet users across the globe research products online.
Companies that blog have 97% more inbound links than companies that don’t blog. Click here for more!
CMOs report that 8% of their marketing budgets are designated to analytics, and is on the rise. Click here for more!
A 451% increase in qualified leads in generated for those businesses who use marketing automation to nurture prospects.
64% of CMOs have little process or an informal process to managing their marketing automation.
89% of marketers reported that email marketing was their primary source for lead generation.
80.8% of users said they read emails on their mobile devices.
79% of marketing leads don’t ever make the conversion into a sale, commonly caused by a lack of lead nurturing.
50% of qualified leads are not yet ready to buy.
Pinterest has seen a 145% increase in Daily Pinterest users since the beginning in 2012. Click here for more!
More than 80% of Pinterest pins are repins.
63% of Google+ users are male. Click here for more!
Brands have noted a 65% increase in engagement with interactive content on Facebook since the launch of the new Facebook Timeline.
Social Media has a higher lead-to-close rate than outbound marketing by 100%.
80% of American social network users would rather connect to brands through Facebook. Click here for more!
Over 1/5 of Facebook users are also on Pinterest Daily.
Calls to action promoting an ebook reports getting 2x the CTR as emails promoting a webinar.
Companies that excel in lead nurturing report 50% more leads ready to buy, and also report 33% less costs.
Emails that have been personalized to the reader report 14% higher Click Through Rates and 10% higher conversions.
The average sales cycle has increased by 22% over the past 5 years.
From Search Engine Optimization, to email marketing, to social media and even sales; these statistics speak volumes about how building relationships and communicating value is changing, evolving and becoming more integrated. All of the statistics in this article were provided by HubSpot. To read even more jaw-dropping stats, check out their article, All The Marketing Statistics You Need.
If you’d like to review your own marketing strategies, contact the team at Stellar Blue.