17 Mind Boggling Marketing Stats You Haven’t Heard

Statistics are the heart of marketing. Here are 17 eye opening statistics from 2013 marketing survey results!

1. 67% of B2B marketers rate in-person events as the most effective content marketing tactic.

2. 1% of B2B content marketers outsource all content creation.

(Source)

3. 43% of marketers generated a customer via their blog this year.

4. Content marketing costs 62% less than traditional marketing.

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5. Blogs give websites 434% more indexed pages and 97% more indexed links.

(Source)

6. Search is the #1 driver of traffic to content sites, beating social media by more than 300%

(Source)

7. 58% of all US consumers own a smartphone.

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8. 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV.

9. Mobile-based searches make up one quarter of all searches.

10. 95% of smartphone users have searched for local info.

(Source)

11. 95% of Facebook users log into their account every day.

(Source)

12. 4.2 Billion people use their mobile device to access social media sites.

13. Every second 8000 users like a photo on Instagram.

(Source)

14. 78% of Americans say social media impacts their purchasing decisions

15. Americans spend an average of 37 minutes daily on social media

(Source)

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16. 9 out of 10 mobile searches lead to action.

17. 74% of people use their mobile phone to help them while shopping.

(Source)

 

How many of these did you know previously?

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