E-mail marketing has come a long way since the first mass e-mail was sent in the late 1970’s. The content and visual layout within e-mails continues to change, but one thing that remains the same is the popularity of e-mail marketing. According to salesforce.com, 77% of consumers prefer to receive permission-based marketing communications through email. So what should you know about e-mail marketing in 2014?
1. Mobile is a must in 2014
According to litmus.com, 66% of Gmail opens occur on mobile devices. This number means that the e-mails sent to your consumers must be optimized for mobile. We live in a society that is constantly on the go and with that, your marketing communications need to match this. To learn how to optimize your e-mail for mobile click here!
2. Give your consumers the content they are looking for
Consumers are no longer interested in the typical promotional e-mails; they want to be able to interact with your brand. Your content should include videos, images, or maybe a survey or contest, anything that will give your consumers a reason to look past the subject line.
3. Don’t be afraid of automated e-mails
When setup right, automated e-mails can be a marketer’s best friend. These types of e-mails can be used for post-purchase thank yous, birthday messages and discounts, loyalty programs, or thanking a consumer for signing up for your e-mails in general.
4. Don’t forget to share
Make sure to be including social sharing buttons in all of your e-mails. If your consumers think you are offering great content, allow them to market for you by word of mouth.
5. Landing pages are key
Don’t just direct consumers straight to your website. Develop specific landing pages that are related to your e-mail campaign. Landing pages allow your brand to really target your message, as well as give a direct call to action on how you want your consumers to proceed.
Don’t be afraid of what is to come in 2014! Start planning ahead and develop a strategy that will put you ahead of your competition! With Stellar Blue’s team of experts you are sure to develop an e-mail marketing campaign that will have your consumer’s buzzing. Contact us today to get started!