Video has been a hot topic lately on the marketing scene. With statistics saying that two-thirds of the world’s mobile data traffic will be video by 2017, it’s no wonder there is a lot of buzz. The current leading applications in the mobile video industry as of today are the Instagram app and the Vine app. Instagram currently has over 130 million users while Vine has roughly 13 million users. Although it seems Instragram should be the dominant app, Vine still holds a lot of weight and is being used quite effectively by marketers – even by popular brands like Honda. Both apps can be harnessed for your company if used effectively to target your audience. The following explains a few of the main differences between the apps so you can decide which is best for your company!
1. Video Length – Instagram and Vine both allow for different recording lengths. Vine allows you to take six second videos that continuously loop – here are some examples. On the other hand, Instagram allows for videos that are up to 15 seconds and do not loop, but rather, play when manually clicked – see the difference here. Both have the advantage of being quick and consumable for your target market. By evaluating what you type of videos you want to create, you can determine which app lends itself to be the most effective for your potential content.
2. Functionality – Instagram and Vine both operate very similarly but they do have some key differences in functionality. The process of recording on both Instagram and Vine are different. With the Vine app, you simply touch the screen to record and stop touching the screen to stop recording – which is very user friendly. The Instagram application operates with a button that you click to slowly start and stop recording. Instagram also has image stabilization that Vine lacks.
3. Creativity – The Vine application definitely sets itself apart from Instagram with it’s unique ability to record very quick video frames. These quick frames allow for a larger variety of creativity including stop motion videos – see examples here. Despite this fun advantage held by Vine, Instagram – like the picture taking portion of the app – includes multiple fun filters to give your video a interesting visuals. Another thing to consider when comparing these apps is the ability to edit. Instagram and Vine both have the ability to edit – as of June 2013 . Instagram’s editing takes place while initially recording scenes, allowing the deletion of a scene immediately after recording it. Vine’s latest update lets you swap scenes, replace scenes, as well as delete scenes after the initial recording which can be extremely helpful.
4. Sharing ability – For both apps, the ability to share exists. Instagram has a few more options that the Vine app doesn’t have including: Tumblr and email. However, both can share to Facebook, Twitter, and of course both can be embeded into a web page.
This overview only touches the surface of the benefits both apps can offer when creating fun video content. We highly encourage you to download both apps and see what works best for the type of story you wish to tell your audience.