When getting a new car, it only seems worth it when you’re sitting in the driver’s seat after countless hours of researching, test driving and headaches with dealerships and classified ads. With Midwestern Wheels, Inc.’s new website, customers now have a unique experience to search for the perfect car while even setting up a test drive all from the comfort of their home for the ultimate car buying experience.
Upon entering the website, visitors will first notice Midwestern Wheel’s use of blue and red accent colors to complement their branding while also clearly recognizing their partnership with Avis. The homepage introduces a very clean and simple layout that consists of large rotating images, call-to-actions directing visitors to their sales and services as well as a navigation bar showing only the most pertinent content for rentals, sales and careers. Along with the homepage features, Midwestern Wheels features a blog that incorporates animated images with their updated posts to attract more blog readers and site visitors.
Goal of Website
The main goal of Midwestern Wheel’s website is to present their visitors with the feeling of a nationally branded website while also honing in on their specific needs and concerns. As their car inventory and staffing increases along with their customer growth, their new website highlights custom databases that feature: car inventory, loan calculators, a location search, pre-owned car inventory & search, job search & careers database and direct requests for test drives. In order to optimize Midwestern Wheel’s new custom website and its set of features for both desktop and mobile device users, a responsive website design has been incorporated. When it comes time to update the content within the site, WordPress has been integrated, making those updates simple and effortless.
See the site at http://midwesternwheels.com/
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