Building Service Inc.’s New Website: Incorporating Specialty Features

Designing a beautiful and functional space is key. For a company that specialized in design, it’s imperative that its online presence is as showcase-worthy as its real life showroom. Building Service, Inc.’s (BSI) new website has enough specialty features and images on their site to address the most special of needs, businesses can now browse gorgeous and functional custom work spaces that are worthy of a magazine feature.


Based in Milwaukee with an office in Appleton, BSI wanted a website that would serve as a showroom extension for both of their locations, acting like a sales person to promote their tailored solutions. When first coming to the site, large, striking images of their products and services are featured in a way that portrays the role of their website clearly. Along with the homepage visual aspects, call-to-actions are precisely placed to provide eye-catching links to their social media channels as well as other important information. In combination with the exquisite homepage, BSI exhibits a comprehensive navigation bar that initially highlights their main areas of expertise and then intuitively expands to provide additional relating content. To fully optimize the stunning site features for both desktop and mobile users, a responsive design has been incorporated along with WordPress integration to allow for painless content updates.

Goal of Website

The goal of BSI’s website is to include all-encompassing content for current clients and potential clients while also supporting sales tools for their marketing team to utilize. Hidden text pop-ups are prevalent throughout the site that work to provide additional uncluttered information that’s easy to consume. A new Project Profiles feature introduces detailed cases of their work with the project scope, how their solution solved a specific problem and the overall outcome of projects so that potential clients have an understanding of their capabilities. A custom database has also been introduced that allows their team to load projects, specifications, details and images to make for a well-rounded sales too.

Kudos to the Stellar Blue Team
“Kudos to the Stellar Blue team for all of their help with our new BSI website!  The team was very creative, helpful and patient with us as we worked through the process. And the best part, within 22 minutes of launching our new site, we were contacted by a prospective client who utilized our new site to reach out to us!”

Testimonial From LeaAnn Odekirk
Marketing & Communications Specialist, BSI

See the site at

BSI’s Homepage

BSI’s Project Profile Feature

Want to see more? Check out Stellar Blue’s other latest projects:

Warner Creek Condominiums
Fox Valley Orthodontics
New North Summit 2013

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