In true fashion, as soon as kids go back to school, department stores switch their school supplies out for Halloween decorations and the day after Halloween is over don’t be surprised to see Christmas décor. The holidays are approaching fast and Pinterest plays a large role in consumer’s holiday planning. So what are some things that your brand can do, to prep its page for this holiday season?
Plan a contest to run during the holidays. First and foremost you always want to make sure that you are laying out the rules for entering the contest and participating, a great way to do this is creating a graphic. Giveaways are most popularly used. If you are going to run a giveaway, look into what other large brands have done, as they provide good examples. Don’t be afraid to get creative with contests. For example, for Halloween have followers carve out a pumpkin. Then have them take a photo of the pumpkin with Instagram, using a hashtag specific to the contest. Display all of the pictures of the pumpkins on a special board on your Pinterest page for followers to vote on. The pumpkin with the most votes will receive a prize.
Special Pinterest Boards
Creating Pinterest boards specific to the holidays is sure to help your consumers with their planning. For example create boards that are specific to gift giving, such as gifts for her or gifts for gamers. You can even have each employee submit one of their favorite holiday recipes and create a board entitled “Brand Name’s Favorite Holiday Recipes.” This is sure to engage your followers on a personal level making them feel closer to your brand.
Offer special holiday promo codes just for Pinterest users. This will get your users to keep checking your Pinterest page exposing them to anything knew you have pinned.
We understand that the holidays can be stressful. Stellar Blue is here to help you get to and through the holiday season. Join us at our Pinterest workshop on October 23rd where you will be able to learn how your brand can use Pinterest to its advantage! Use promo code StellarFifty for half-off of your registration. Register today!