New North Summit 2013 New Website: Promoting an Event through Design and Content

Websites are not a marketing tool just for business to sell more products and services, but they can be excellent tools for organizations to promote themselves or to promote large annual events. With the launch of their new website for this year’s event, the New North Summit has a new instrument to encourage professionals to register and volunteer for the experience, leading up to an exciting New North Summit which will be taking place on December 6th, 2013!


When entering the custom website for the first time, visitors will see foremost a graphic at the top of the homepage announcing the upcoming 2013 New North Summit with its location and the date of the event. When scrolling down on the homepage, a clean navigation bar is introduced for both visitors and sponsors to find all of the information that they need for the event. In addition to the navigation, applicable text information along with links and a map are displayed, providing the most pertinent information for all attendees.

Goal of Website

As a long standing supporter and web developer for the New North, Stellar Blue was able to work with the group to reach their common goal of increasing attendees and putting on an excellent event for all professionals. Working with an already established website design, Stellar Blue was able develop the mechanics of the website along with its mobile functionality to create an efficient marketing tool for the event. The website includes a responsive design to allow desktop users to access the site while also allowing mobile users to access the agenda and other content during the event. As the agenda and other content needs updating, WordPress has been integrated into the site to allow anyone to quickly manipulate content within the site.

See the site and event information here

Want to see more? Check out Stellar Blue’s other latest projects:

Schwab Properties, LLC
American Overhead Door
Lubenow Services, Inc.

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