When we think of industry specific business-to-business websites, we often think of sites that are filled with tabs comprising paragraphs of information that only those in the industry can interpret and understand. With the launch of ChemDesign’s new custom website, striking new designs, features and well thought out content lay this notion to rest making this business-to-business website excitingly captivating.
ChemDesign’s fully custom responsive designed website exhibits a bright color scheme with contrasting colors, making it very inviting for both desktop users and mobile users alike. The new website features a blog with a progressive visual look that displays each individual blog’s featured image, title and date that it was published. All blogs are arranged in a way to look like a photo gallery, making for a clean and appealing look. WordPress integration within the site allows for blogs and other industry specific information to be effortlessly updated.
Goal of Website
In order to highlight their main services in an interesting manner, three colorful call-to-actions for ChemDesign’s agricultural, specialty chem and fine chemicals focuses are noticeably placed on the homepage. When hovering over the three main call-to-actions, a pop-up is introduced with an image, short description and an option for visitors to learn more about each focus. This project was presented to Stellar Blue through iMark Consulting, and collaboratively they worked with the decision makers at ChemDesign to establish their brand on the web and create their new marketing tool. Additional marketing services are still in progress to further optimize the website to establish ChemDesign’s foothold within their industry.
See the site at http://chemdesign.com/
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