Did you know, that according to the Online Marketing Institute, 4 out of 5 consumers use their smartphones to shop? While social media still remains at the forefront of every brands marketing strategy, mobile is not far behind. When you see a statistic like that, it’s almost impossible to avoid the mobile revolution. You don’t have to be an expert to start marketing through mobile, but it helps to know the basics.
Here are some tips and tricks for using mobile to market for your brand:
Make sure your website is optimized for a mobile screen size: Whether you have a separate mobile site, or you use responsive design (your website layout adjusts to different screen sizes), it’s important that if someone is accessing your website via mobile, that they can find it useful.
Build a mobile app: Before you do this, you need to understand the needs of your users. You want to make sure your app is appealing to your target audience, to gain popularity amongst your competitors. This is important, as apps can be pricey, but if thought out right can be very successful. Just remember according to technogist.com people download apps based on their usefulness, functionality, interactivity and reviews.
Use SMS marketing: Timely texts can be key to your mobile marketing strategy. Allow consumers to be able to sign up for text alerts from your company, and alert users on special promotions you have coming up. This can drive customer loyalty and engagement.
Use mobile apps to communicate with consumers in real time: With several social media apps such as Twitter, Facebook, Vine and Instagram, it makes it easy for you to communicate with your consumers and show them what your company is up to.
Offer consumers who follow you on mobile a little something extra: Make your consumers that are highly engaged with your brand feel special and offer them a deal for following you using their smartphone.
Optimize video content for a mobile device: Mobile video viewing is leading the way in 2013. It’s important that your videos upload quickly and provide a positive interactive consumer experience.
Keep your file sizes low: If your message takes too long to load, the customer is likely to abandon it.
This thing they call mobile is here to stay! Stellar Blue understands that mobile has become the way of the future. We provide responsive design, mobile apps and custom mobile websites for your business so that it is here to stay as well! If you are interested in learning more about how we can create a mobile strategy for your business or for a free quote, contact a Stellar Blue representative today!