There’s that familiar sound. Your phone letting you know you have received another e-mail. Consumers now rely on their smartphones to stay connected. But did you know that one of the most popular activities users utilize their smartphones for is checking e-mail? Now this might not be an important fact to the average consumer, but if you are a marketer or business owner, this fact plays an important role in how you advertise to your audience.
Chances are if you are a marketer, you are already used to traditional e-mail marketing and the format, graphics and verbage to use as far as increasing your audience’s response rate. One thing that is important to understand is that mobile is different. You are now working with a smaller screen size, meaning that you need to optimize your e-mail for the mobile experience.
Here are 8 tips to help you become a successful e-mail marketer for mobile:
- Keep the design very clean and simple.
- Keep the subject line to a max of 60 characters.
- Place keywords that pull people in at the beginning of the title.
- Make sure that any links are sized right allowing them to be clickable. According to marketingland.com make the link at least 44×44 pixels.
- Make sure you understand your audience. You need to know what type of devices they are using and when they are using them as far as viewing e-mail.
- According to marketingland.com, if developing an e-mail for iOS (Apple) devices the font size should be 13 pixels. If developing for Android or non-iOS devices the font size should be about 14 pixels and any headline font size should be about 22 pixels.
- Avoid using flash in your e-mails for mobile, as it makes them harder to load.
- Use a single column template. You don’t want your readers to have to scroll or zoom to see all of your content.
As marketers we are part of the mobile revolution. It is important to understand the differences between marketing for mobile vs. desktop. For more information on how to market for mobile devices or on e-mail marketing contact Stellar Blue Web Design today!