Stellar Blue Web Design, a Fox Valley, Wisconsin based digital marketing firm launched a website for the Mile of Music, a community based event held in downtown Appleton, Wisconsin. This is the first time working with the Mile of Music’s communal event.
About the Mile of Music
The Mile of Music is an annual music festival that is held in downtown Appleton throughout its more than 40 venues that line College Avenue. Over 100 original local and national artists take part in the event, bringing the local community together through its music as well as giving back to the local community through its cause. All proceeds from the Mile of Music event go towards the Mile of Music Education Fund within the Appleton Education Foundation to support music opportunities within Appleton public schools. As well as supporting local schools, proceeds go to a Creative Downtown Fund to provide the support for other local projects that directly benefit the community. For both music lovers and the local community, it’s a big deal.
As a Magic Mile founding sponsor, Stellar Blue has worked closely with the Mile of Music to build their online presence to showcase the event to the community and those who support it. When viewing the site, the first thing that catches the viewer’s attention is large rotating images on the homepage featuring artists that will be performing along with a Twitter feed that updates with news and other information. A colorful scrolling call-to-action is also displayed on the homepage to attract volunteers and sponsors to support the event.
Goal of Website
Along with the spectacular imagery on the homepage, the site also features intuitive navigation directing site visitors to the appropriate content. The goal of the Mile of Music’s website is to attract people to the music and to inform attendees on all aspects of the event. Featured on the site is a full line-up of the artists along with information on the artists, links to their websites as well as links to their social media channels. WordPress integration allows the site to effortlessly update artist information and other content. As a close sponsor of the event, Stellar Blue was able to work with the Mile of Music to realize their marketing needs and to showcase the spectacular event through developing their website.
See the site at: http://www.mileofmusic.com/
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