Technology seems to be integrated into our daily lives from the time we wake up to our smartphone alarms to falling asleep while browsing Facebook on a tablet. Television is taking advantage of this trend to incorporate a “second screen” into programs, turning TV into social TV.
What are ‘Second Screens’?
With the emergence of the larger portable tablet screens, people have become accustomed to surfing the web while watching their favorite TV programs. Second screens are the pairing of TV programming content with additional related content that can be displayed and interacted with on a tablet. Content on a mobile device can also be shown in real time with a television program to bring a unique experience to viewers. TV programs are starting to explore incorporating second screen content such as:
- Live cast and crew Twitter feeds
- Backstage looks at venues
- Actor bios and other information on the cast & crew
- Live discussions with other viewers
- Different camera angles
- Athlete stats and other sports information
The Future of Second Screens
What does this mean for the future of TV and its viewers? Two-way communication will open up between the television viewers and TV producers to get valuable input from viewers as to improve programs and create rich multimedia experiences. Mobile commerce may also evolve to give viewers the ability to purchase clothing and other items that were seen on a particular TV show. TV audiences may have the ability to buy the clothes that their favorite TV celebrities wear all from the comfort of their couch.
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