Mobile devices have exploded. They are used everywhere, even their screen size can’t be stopped. The stats below list some insight on mobile devices. Where are people using mobile? How are they using mobile? What are they using mobile for?
On average, people who bought on US Retail sites from a mobile phone spent $24 per transaction. (eMarketer 2012)
75 percent of Americans bring their phones to the bathroom. (Digiday, 2013)
Americans spend an average of 158 minutes (2.6 hours) every day on their smartphones and tablets. (Flurry)
39 percent of mobile users access social networks from their phones. (Business Insider)
There will be over 73 million mobile video viewers in 2013 (Clickz)
Social networking is the leading activity done on the web among all age groups, as shown in the table above. (eMarketer, 2013)
The average effective cost per thousand impressions on the desktop Web is about $3.50; it’s $0.75 on mobile. (Kleiner Perkins Caufield & Byers)
A recent Google survey of mobile users found that 72 percent of mobile users say it’s important to them that websites are mobile-friendly, yet 96 percent have visited a site that doesn’t work well on their device. (Google)
23.1 percent of traffic to U.S. websites comes from mobile devices. (Walker Sands)
Sizes of mobile screen displays continue to increase from a 3.5” screen (Apple iPhone 4s) to a 4.65” screen (Samsung Galaxy S II HD LTE).
Mobile isn’t going away; it is only becoming more versatile. Larger screen sizes allow for users to complete more tasks than ever before. Phone companies are competing for our business, and they are going to continue to deliver endless possibilities as we move into the future of mobile technology.
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