Just How Influential is Your Brand’s Social Media?

McDonalds, Skype, Netflix, Amazon, and Apple, these are all brands that most of us have heard of.  But what do they all have in common?  According to ceo.com, these brands are among the top 20 social media influencers in 2013. Wouldn’t it be nice to see your brand’s name on this list? Through a measure known as one’s Klout Score, being able to analyze and improve your social media influence becomes possible, and one opportunity that your brand should not ignore!

What is a Klout Score and how does it Work?

A Klout Score is a numerical value between 1 and 100 assigned to your brand.  The score is based on multiple pieces of data from several social networks applied to the Klout Score algorithm.  For example, one metric looked at is the comparison of the reactions you generate through your social media content to the amount of actual content being shared.  When looking at it as a whole, Klout Score is based on influence, meaning the ability of your brand to instill action into its consumers.  Therefore, the higher the Klout Score, the more social influence.

Why is Knowing a Klout Score Important for Your Business?

There are two Klout Scores your business should be concerned about, first and foremost is your own and second is individuals within your social community.  Knowing your own Klout Score will help to determine three things.  According to klout.com, through your Klout Score you can determine your brand’s “true reach,” “amplification,” and “network impact,” or in simpler terms, size of your audience who actively engage in your content, the likelihood your content generates action, and the influential value of your engaged audience.  This will help your brand in analyzing whether or not your social content is serving its purpose or if it needs to be reevaluated.  The second score is those individuals within your social community.  Knowing these scores will help you to determine connections to be made in your social media accounts, as those with a higher score will have the ability to influence a larger audience.  These are the people you want sharing your content!

How do You Improve Your Klout Score?

Here are 5 ways to improve your Klout Score:

  • Build a targeted network of people truly interested in your content.
  • Create content that is meaningful, find out your target networks’ interests and provide content based on them. Don’t forget to provide links.
  • Interact with everyone. Create dialogue with your consumers, whether it is answering questions or asking questions.
  • Stay focused on your content strategy and don’t overuse the influence of others with high Klout Scores.
  • Take advantage of many platforms, such as blogs and video.

You’re probably wondering now, how do I actually find out what my Klout Score is?  Visit klout.com to get started.

The keyword for this blog post is Klout.  If you want to learn more about how to analyze your Klout Score, and the techniques used to increase it contact a Stellar Blue Representative today!


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