Every year, millions of people get hyped up for Black Friday in search of those amazing deals that retailer’s offer. But getting up at the crack of dawn to stand in line in the cold, and shove your way through crowded stores is becoming a tradition of the past. Around the corner of Black Friday, is something that is growing and being used by almost every e-commerce business, and e-retailer on the web, a internet marketers dream….Cyber Monday.
It all started back in 2005, when people would jump on their computers the Monday after Black Friday to see if they could get a better deal on the purchase’s they made at the mall. (Some attribute this to offices having a better internet connection than home!) Not soon after, statistics and numbers were released on how many people were online, and marketers and businesses’ on the web jumped on the opportunity of Cyber shopping.
According to the recent numbers being released on this year’s Cyber Monday many people have been opting to buy their gifts in the comfort of their own homes, or on- the-run with their mobile devices. In 2006 Cyber Monday sales were at $610 million, fast-forward to 2011, they took a significant climb to $1.25 billion, and this year grew even more with an astonishing $1.46 billion in sales.
For example, Amazon reported that last year they sold 200 items PER SECOND–If that’s not impressive enough, this year they said they did 20 percent better!
The increase in sales was not the only thing going up on Cyber Monday. Mobile shopping went up this year by 70 percent! And it is only projected to keep increasing every year. Each year retailers continue to push more deals, and extend the sales to keep enticing customers to come back for more.
If you have an e-commerce business make sure to keep these points in mind for next year’s Cyber Monday:
• Create/add different kinds of incentives before and after Cyber Monday, it will help draw in more customers to your site, and keep them coming back for more.
•Make sure your e-commerce site is optimized for mobile use. With the rise in mobile use this last year, you can count on even more people browsing your page from their phone next year.
For more information on how to optimize your e-commerce business, check out Stellar Blue’s upcoming workshop on Making Your Business Mobile.