We have all used keywords, also known as keyword phrases, as a way to search for things since the beginning of internet times. Whether we realize it or not, we are the ones creating the searchable content out there on the web. So, naturally using keywords are one of the most important ways to get your website traffic to increase. But what exactly are keywords and how do they help draw visitors to your website? Let us explain.
See, keywords are the universal language of the web–this is true for users and search engines. We are constantly typing in words and phrases related to a certain topic or idea. The web completely revolves around those words that we search for, and that search engines index and store from our websites. Knowing that search engines are reviewing our content and storing the words, this gives us a opportunity to evaluate which words should be used. Let us break it down for you a little more and give you some tips:
•Don’t be over-confident: Always be mindful of what other people are searching for, not what you think is best. Sometimes a word you think is strong is not always going to be the most popular search term or phrase. Put some thought into keywords for your website, don’t just assume. Also avoid jargon. Put yourself in the shoes of your audience. What would they search with?
•Don’t overload it: While it is important to incorporate keywords into the content of your website, it is also important to make sure your content is readable and flows properly. Pay attention to what you’re writing, make sure it is easy to read. Also don’t repeat keywords more than three times in the content per web page unless the terms naturally fit the content structure.
•Ask for help: Here at Stellar Blue we specialize in assisting clients with putting together keywords and phrases. By combining research and quantitative market factors along with phrase popularity, we can help take you beyond your expectations for your website’s traffic.
If you are interested in getting more help with keyword-rich content for your website, click here for Stellar Blue’s services. Or stop by Stellar Blue’s new studio for one of our hands-on workshops. Sign up for free with “stellarpromo” for an upcoming session. Click here to learn more.