Written by guest blogger: Walter Reade, Ph.D.
The statistics are staggering. The world has nearly six billion mobile subscribers – about 87 percent of the planet’s population!
In the United States, a quarter of all internet users are now connecting via mobile. Seventy percent of smartphone users use their device to search for information.
Business have been slow to keep up with this trend. While many large corporations now have websites that are “mobile friendly” most small-to-medium size businesses don’t.
When a user tries to connect to a company web page that is not mobile friendly, they don’t stick around. That means lost opportunity.
How do you know when it’s time to create a mobile version of your company web page?
The first thing you should do is check you website stats for the last month to understand the fraction of traffic you get from mobile devices. (See “Watch Your Web Traffic, Make More Money”) You may be surprised at the result!
If you are getting more than 5-10 percent of your traffic from a mobile device, you need to understand what they are seeing.
Look at your website on a few different mobile devices (e.g., an Android smart phone, an iPad, etc.).
- Is it easy to navigate?
- Does it load quickly?
- Is there a clear action for the visitor to take? (e.g., click to call, entering an email, etc.)
If you’re getting more than 15-20 percent of your traffic from mobile devices, it’s time to make a plan to get your site mobile friendly!
With the current trends, almost all business can expect to need a mobile version of their webpage within the next year so they can take full advantage of the growing number of people who surf and search from a mobile device!
Walter Reade, Ph.D., is the founder of Smarter Wave Digital Marketing. He also serves as the Director of Mobile Analytics at FlipSite Media.
Our technological world is always growing, which is why it’s important to keep up-to-date with your digital knowledge! Stellar Blue is here to help, hands-on! Attend on of our upcoming training sessions. CLICK HERE TO VIEW EVENT SCHEDULE.
Contact email@example.com to learn more