It’s easy to become white noise. Information is everywhere and we experience info-overload making it hard to focus on just one website source for longer than two minutes.
In this economy of instant gratification, our attention and time has become the most important thing to create conversions. In order to sell to someone, you need his or her attention.
As a marketer or business owner, you need to learn to survive in this attention economy. Sometimes it’s just getting creative with elements already used in your site such as headlines, content, and call-to-actions.
- Impact Headlines- Headlines are the first place to start when trying to grab attention of your visitors. The words you choose are do-or-die. Headlines need to be concise and luring. It’s proven that “certain words ‘turn on’ our self-centered mind, implying familiarity or bring us to a state of alert.” Such words are “you,” “now” and “free.” Create impact headlines to visitors curious about your offerings and want to click deeper into your site.
- Rich Media vs. Content: Pictures say ten thousand words…AND can sell the words 100x better! This is why the social media site, Pinterest is so successful in referral traffic and conversions—it is visually fueled. (Sign up for our Pinterest 1.0 or 2.0 workshop for Wednesday!) Consider putting rotating images on your homepage, using vivid pictures to break up large amounts of needed content, or add video whenever possible.
- Call-to-action: CTAs are the most powerful element to focus on because they create conversions. The way a CTA is worded and visually displayed needs to be taken into consideration. Put each prior point, “impact headlines” and “rich media,” together and channel it in your CTA. Take time to develop strong CTA, whether it is the placement of a “CLICK HERE LINK” under a captivating image or the words used in the message, make it count!
A different website is click away! Grab the attention of your visitors!