In the last four months, an 18-year-old high school student has earned $35,000 simply by using the social network, Twitter! What is he tweeting that is making him this gold mine? Sponsored Tweets.
Sponsored Tweets are micro messages (tweets) that are sent out by users on behalf of businesses.
A company called IZEA, started a website where any Twitter user can sign in and set a price they want companies to pay them for the privilege of tweeting an ad–then wait for the offers to come in! There are many companies, such as IZEA, that offer this service.
IZEA currently has more than 500 advertisers and a handful of Fortune 500 companies that use the platform to seek out Twitter users to push out sponsor tweets. Businesses have access to the entire database of Twitter users and can select whom they want to pay for how much. Compensation is based on a user’s expertise, how many followers that person has, and other metrics such as click through rates from links posted.
High school student, Jon King is worth $35,000+ because he manages six popular parody accounts, one with more than 1 million followers. The more people that click the links featured in sponsored tweets, the more he gets paid.
Ted Murphy, founder and CEO of IZEA said he has paid more than $100,000 to Twitter users in his site’s first month of operation.
But Twitter users be warned! Stuffing your Twitter feed with advertisements is a good way to lose followers — and even real friends. Additionally, paid tweets carry risks for brands. Distinct “ads” on social networks are not as credible as true testimonials.