We have said it before and we will say it again and again, there is strength in mobile.
The #1 access for local information is the mobile browser! What this means is that when potential customers are out-and-about in the area of your business, they are turning directly to their smartphones to search for places to eat, fun things to do, or directions and quick business location information. Needless to say, your site needs to be mobile optimized to provide hand-held mobility navigation, easy-to-read content, and the ability to contact you effortlessly.
“Mobile friendly websites are scaled down, mini versions of a main website,” said Stellar Lead Mobile and Web Developer Ben Benesh. “They offer specific information to prevent customers from scrolling and struggling to find what’s important on their mobile device.”
Last week Stellar launched Riverview Gardens mobile website that mirrored its current website. The mobile website highlights strong aspects of what mobile optimized sites should have:
- User-friendly clickable tabs with select important information.
The Riverview Gardens mobile homepage’s tabs mirror its desktop site’s tabs, however the information within each tab is more condensed and select. Because a mobile device screen is smaller than a desktop, users are not going to want to read paragraphs or information, so leave the fluff and details for your main site.
- Visually appealing color and distinct logo.
It is important to maintain the theme colors of your business on your mobile site and highlight your logo. Even though the screen is small, you still want to make it visually appealing and showcase your brand.
- A contact tab that utilizes the phones ability to call or email directly. A location tab with connection to GPS or satellite/mapping of where the business or organization is located. (Riverview Gardens uses a satellite feature.)
Interactive “opt-ins” and ways to receive information directly.
Riverview Gardens presented the option to sign up for its newsletter on its mobile site. By having this option, newsletter subscription will likely increase because mobile makes it easy, quick and readily available to sign up.
“This communication revolution will continue to progress so take advantage today to be on top of your competition,” said Stellar Marketing Director Amanda Betts. “With the creation of a mobile website, it enables your web presence to be beneficial to all types of users.”
Ready to get your site mobilized? Contact Stellar Blue today to have our crew create custom mobile website for your business or organization. (Ask about Responsive Web Design!)