We hope everyone enjoyed watching the big game with friends and family huddled around the television…with mobile phones in hand! A recent article on Mashable reflected on mobile technology’s role in the lives of football fans this past Sunday. The following list represents how fans engaged with last year’s game, according to digital marketing company, iProspect.
People have to do something while the teams are in the huddle or during timeouts, so their phones are a good activity,” Dawn Zencka, iProspect’s vice president of strategic insights, said.
• In the week surround the game, 39% of “Super Bowl” searches from mobile devices came on Sunday.
• Sports-focused mobile traffic on Yahoo jumped by as much as 387% over normal during commercial breaks.
• Traffic to Yahoo’s mobile homepage jumped by as much as 34% over normal during breaks in the game action.
• 2011 game day ads have been viewed more than 360 million times online.
• In the US, Twitter traffic during the game increased by 50% over the previous day.
• On Twitter, the record for most sports-related posts per second was broken six times, culminating at game’s end with 4,064 tweets per second.
Additionally, global provider of mobile marketing technology, Velti, reported in a nationwide poll it was expected that 30% of viewers under the age of 45 were watching the game holding their mobile devices. Furthermore, half of all viewers age 18 and older said they expected to check/use their phone up to 10 times throughout the game
“This survey is indicative of how integrated the mobile device has become during the biggest television event of the year in the U.S.,” said Krishna Subramanian, Chief Marketing Officer of Velti. “Viewers are sitting in front of the television with a mobile device in their hand and they’ll likely check that ‘second’ screen often. Mobile is the second screen that completes the full circle of user engagement, turning advertising into content.”
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