Tech Talk: Glossary for a Mobile World

Don’t let your tongue tie up in a knot when discussing technology. These topics have introduced a whole torrent of terms in today’s media. Use this guide to be savvy on these topics:

3G – “The third generation wireless service promises to provide high data speeds, always-on data access and greater voice capacity. The high data speeds enable full motion video, high-speed internet access and video-conferencing.”

4G – “4G stands for Fourth Generation and is a somewhat vague term used to describe wireless mobile radio technologies that offer faster data rates than current 3G (third generation) technologies. 4G networks are also more data-centric and based on standard Internet technologies such as IP.”

Android – You don’t say I bought the Android phone. You could say I bought an Android phone. Android is an open-source operating system for mobile devices. Just like Apple is the operating system for the iPhone.

Application Provider – An organization that offers network based software solutions “applications,” or downloadable applications that enable the business logic behind mobile marketing initiatives. In other words, Stellar Blue can be your application provider.

Apps (Applications) – “Software solutions that power the business logic for mobile marketing initiative(s).” In other words, they are the games, lifestyle managers, etc. you download to be on your phone or iPad.

mCommerce (Mobile Commerce) – Ability to conduct commerce using a mobile device, such as a mobile phone, a Personal digital assistantPDA, a smartphone, or other emerging mobile equipment.

MMS (Multimedia Message Service) – Standard for cell phones that enable the sending of messages that include multimedia objects (images, audio, video, rich text). May or may not include normal text.

Mobile Website (Mobi site) – A version of a website created to be smartphone friendly. In other words, a website designed for small screens.

QR Codes (Quick Response) – A specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and smartphones and can redirect scanners to websites, content information, etc.

QWERTY Phones – “A text entry method for subscribers to enter information or queries into a handset, similar to a keyboard text entry.” In other words, it’s a phone that has a keyboard versus the standard dialing system.

Smartphone – A handheld device that integrates mobile phone capabilities with the more common features of a handheld computer or PDA. Smartphones allow users to store information, e-mail, install programs, along with using a mobile phone in one device.

SMS (Short Message Service) – A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content. A message sent via a Short Message Service. 160 characters in length and most commonly referred to as a text (or txt).


*Stellar Blue has used this guide during educational presentations. Quote descriptions are from the Mobile Marketing Association. Feel free to share. Knowledge is power!

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